Movember. Something about loads of men growing mustaches, right? Well, yes. But actually, it is about a lot more than that.
The Mo is the badge of men’s health. The Movember Foundation fund research into four areas; prostate cancer, testicular cancer, mental health and physical inactivity. Too many men are dying, and that’s just not good enough.
As well as the traditional Mo growing, this year Movember have introduced a new initiative: MOVE. Mo Bros and Mo Sistas are encouraged to make 30 MOVEs in 30 days – whether working out, walking, or building cycling into their regular daily routine, and you can now sign up to Give, Grow or Move. Nice.
To help kickstart the month, Santander Cycles have launched a pretty nifty fundraising social media campaign. 1,000 Boris Bikes have joined the millions of men around the world who grow for Movember. At 18 inches wide, the cycle Mos are slightly larger than a conventional mo, but as well as looking dapper, Santander Cycles will donate £1 for every picture shared on Twitter or Instagram with the hashtag #MoCycle. All whilst helping you with you with your MOVE challenge.
So here’s my #MoCycle. What are you waiting for?